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Smart TVs in 2026 ready for AI game and premiumisation of experiences 

Thursday, 19 Feb 2026

The Indian Smart TV sector reached a critical inflection point in 2025, recording estimated sales in the range of 11.5-12.5 million units driven by a widespread wave of techflation and premiumisation. In 2026, Techarc forecasts this figure to reach 12–13 million units.  2025 marked a decisive structural shift where consumer preference, incentivised by a strategic GST […]

The Indian Smart TV sector reached a critical inflection point in 2025, recording estimated sales in the range of 11.5-12.5 million units driven by a widespread wave of techflation and premiumisation. In 2026, Techarc forecasts this figure to reach 12–13 million units.  2025 marked a decisive structural shift where consumer preference, incentivised by a strategic GST reduction on larger screens, migrated aggressively from compact budget models to premium, large-format experiences. Industry leaders Samsung and LG led the pace of innovation, normalising advanced features such as AI-driven upscaling, OLED displays, and high-refresh-rate…

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