Saloni Jain
Viewpoints
eCommerce For The New Digital Natives of India
Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits, accelerated use of the…
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Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation
Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized…
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The Booming D2C Economy: Survival of the Fittest
Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read…
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What should brands look at this festival season?
Need for an omnichannel presence to grab your lions worth share The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the…
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Brand Infringement in e-commerce: A Key Aspect For Brand Safety
Lessons from C-suite leaders The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has radically changed the…
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