Announcements
Company and research announcements for media and the market.

1 of every 3 Indians shops through m-Commerce platforms
Flipkart and Amazon emerge as leading platforms, Club Factory is growing fast as an alternative among Challengers. Gurugram: Techarc today released 1st Edition of…

Undecided online Smartphone buyers are not targeted by Xiaomi and Samsung
The two major brands in the Smartphone industry are focusing on users who are looking for smartphones within respective brands. Gurugram – Monday July…

techarc Launches Digital Programme ‘10 years of Smartphone for all’
techARC, a technology start-up analytics, research and consulting services firm, has announced the launch of an exclusive mega digital programme ‘10 years of Smartphone…

Smartphone Digital marketing to take over print media marketing in 2019
Smartphone brands to collectively spend Rs. 330 crores on digital marketing in 2019, up by 20% compared over previous year. Gurugram – April 2,…

At $1.63 Billion, India’s share in global digital ad-fraud stood at 8.7% in 2018
The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram…

Third party chipset use dominates the smartphone market in India
Mediatek led maximum Smartphone models launched (42.2%), followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions. However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm, making it the most sold chipset in India. Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm…

Experiential Smartphones to drive sales in India in 2019
Estimated 149 million Smartphones to be sold in 2019 in India. Gurugram – Tuesday, February 5, 2019: Smartphones will witness 13% growth in sales…

2019 will be the year of Processors for Smartphones – techARC DIGIT
There is presently a mismatch between the importance of processor in determining the performance of a Smartphone and the significance users attach to it.…

Government has a vital role to play in 5G adoption as a consumer
Gurugram – Monday, November 5, 2018: techARC, today released 5G use-cases feasibility mapping for India. The map plots some of the main use cases of…