TWS earbuds in sub ₹10,000 are selling but not winning customers!

The TWS earbud brands have done a remarkable job of expanding the market of this wearable category, which also picked up during COVID-19, as every user wanted their own space working from home. But there is a general dissatisfaction among users in the sub ₹10,000 category reveals Techarc’s report analysing the customer acceptance of TWS earbuds in the entry to mid-tier segments. By analysing this data, clear systemic vulnerabilities and functional gaps emerge, highlighting a market that is ripe for disruption by brands willing to prioritize technical fundamentals over sheer…