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Techarc identifies areas of improvement across segments to elevate customer delight for smartphones in 2026 

Thursday, 27 Nov 2025

The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences.  While there is a visible dip in the pace of innovations, the novelty additions continue to keep the space excited.  At the same time, the focus on proactively reducing the gaps […]

The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences.  While there is a visible dip in the pace of innovations, the novelty additions continue to keep the space excited.  At the same time, the focus on proactively reducing the gaps to mirror customer expectations persistently continues.   In this InsightsPro, we identify the priority areas of improvement for the smartphone industry, which, if addressed, will further elevate the customer delight. The analysis leverages negative comments…

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