Mapping India’s 2024 Smartphone War: Who Played Where

The Indian smartphone market in 2024 exhibited strategic recalibration across price bands. Some brands moved away from volume-focused budget offerings and concentrated on high-conversion mid-range and premium segments. With over 200 launches mapped across 16 brands, Techarc identified few patterns in portfolio distribution, brand positioning, and category evolution. Mid-Range Is the Most Crowded Segment The Rs 15,000- Rs 30,000 price band witnessed the highest concentration of activity throughout the year. This zone, which was previously considered mid-range, has now become the mainstream purchase bracket for most Indian consumers. It balances…