The Thin Edge: How Smartphone Slimness Became a Strategic Differentiator

In 2025, smartphone brands are doing more than chasing regular specifications and features, and getting more focused on design. And at the centre of that design shift is a seemingly small, but surprisingly strategic metric: thickness. Smartphones launched through 2024 reveal a clear trend across price tiers that brands began using slimness as a visual cue of premium value, especially in the fiercely competitive Rs 25,000–Rs 50,000 segment. Meanwhile, foldables, which were once considered bulky tech experiments are now setting new benchmarks for sleekness and style. What 2024 Launches Tell…