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iPhone’s exponential growth in India compared to Android smartphones

Thursday, 08 Sep 2022

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have shown 48 times growth by unit volume sales. iPhone has always remained a niche smartphone catering to the premium and ultra-premium consumers who not only buy this trendsetter smartphone for […]

In 15 years, since iPhone was officially launched in India, the aspirational smartphone has grown 140 times in sales compared to Android smartphones which have shown 48 times growth by unit volume sales. iPhone has always remained a niche smartphone catering to the premium and ultra-premium consumers who not only buy this trendsetter smartphone for features and performance but also as a symbol of their social and economic status. The cohorts of frequent international business travelers and NRIs have a higher penetration of iPhones. At the same time, the states…

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