Audio experience pivotal to holistic immersive experience on Smart TVs

With key OEMs using Dolby audio enhancement technology in their Smart TVs, the experience on audio is far exceeding the expectations. In the April GAP analysis of expectations versus experience for Smart TVs, display and audio can be seen as the two main attributes of the Smart TV which define a positive experience for users.  Smart TV users appreciate holistic immersive experience, which cannot come without an interplay of both display and audio. Among the display and audio, the gap between expectations and experience for display is narrowing as the…