Topical reports with data, analysis and insights.
Processor brands that are responsible for the smartphone experiences of users are likely to meet the expectations better 1. How laptop preferences and user…
Pan-India study of 5,958 smartphone buyers finds that more than half of intended purchases would be deferred or redirected to the second-hand market if…
Analysis of 79 models, 21 brands across 6 price tiers | Launched between Jan – Jun 2025 India’s smartphone market underwent a significant repricing…
As the smartwatch market becomes increasingly saturated, consumers are aggressively seeking premium features at accessible price points. The CMF Watch 3 Pro by Nothing…
April 2026 marked a major inflection point in India’s 4-wheeler launch calendar, delivering an unprecedented 110% year-on-year surge in model launches. The month characterised by…
The Vivo X300 FE, priced from ₹79,999, marks a significant departure from traditional industry strategies regarding sub-flagship devices. Traditionally, these editions served as entry-level bridges to premium segments, often…
The TWS earbud brands have done a remarkable job of expanding the market of this wearable category, which also picked up during COVID-19, as…
The OnePlus Nord Buds 4 Pro represents a calculated move by OnePlus to bridge the gap between entry-level audio and the flagship-lite experience. By focusing on…
The Noise Master Buds 2 represent a pivotal moment for Noise, signalling its transition from a volume-driven wearable brand to a serious contender in the premium audio space. By leveraging a…
The weekly read on where technology is heading — 75,000+ subscribers across the industry.
Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.