1. Intelligence Everywhere Becomes the Core Narrative The era of convergence, where IT and telecom blurred into unified IP-based services, is now a background reality. MWC 2026 made…
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This special edition of tw@ta brings to you the key takeaways as well as identifies some of the very interesting showcases of technologies at the recently concluded Mobile World Congress, Barcelona 2026. The special feature captures the essence…
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January 2026 saw a slow start to the Indian smartphone market, with only 13 models and 30 variants launched across seven brands, Oppo, Realme, Poco, Motorola, Vivo, Redmi, and Lava, marking a steep decline from the 19 launches each in January 2024 and 2025, and…
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In 2026, one of the major challenges for all smartphone OEMs is finding new customers. In our recent series of RaRe Quadrant reports (check out RaRe Quadrant Report…
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The analysis of top-ranking smartphones of 2025 by user experiences cautions the smartphone makers about ‘aesthetic’ specs-sheet recalibration to strike an equilibrium between costs and the user experiences. This…
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The mobile industry is currently witnessing a pivotal moment with the emergence of the super smartphone. This new category of device represents a quantum leap in mobile engineering,…
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In the past decade the rapid growth of fibre connectivity coupled with the recent 5G (five-G) deployment has resulted in a reliable broadband internet alternative to enterprises across…
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India’s M2M cellular market is accelerating, with active connections projected to reach 200 million by the end of 2026 as per Techarc estimates, doubling in a year. It…
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Gurugram / Srinagar – Thursday, November 6, 2025: Evolution of Operating Systems in Smartphones The smartphone OS landscape has evolved through four clear phases—pre‑2007 RTOS era, post‑2007 duopoly…
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Gurugram / Srinagar, Thursday, October 30, 2025: India had 9.4 million 5G FWA subscribers as of September end 2025. This means 0.94% of the total broadband subscribers are…
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Gurugram / Srinagar, October 16, 2025 – The smartphone industry has since been proactively preparing for the festive season in India. With the advent of online commerce, it…
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An analysis of latest quarterly performance indicators report of TRAI published for reporting quarter April-June 2025, reveals the resilience of telecom sector in India along with the rising…
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AI-Native Hardware, Premiumization, and Local Value Addition Define the Next Growth Cycle Gurugram/Srinagar: The Indian consumer electronics market is entering a structural reset as it approaches 2026. Smartphones, laptops,…
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Gurugram/ Srinagar, Dec 29: Xiaomi India has solidified its position as a market leader in user experience, with its 2025 smartphone portfolio overwhelmingly securing Delight status in the…
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Gurugram/Srinagar, Dec 26: In this RaRe Quadrant Analysis, Techarc reveals a landmark year for homegrown smartphone manufacturer Lava. The report shows that Lava has successfully aligned performance with…
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Gurugram/Srinagar, Dec 24: OnePlus has solidified its position as the premier choice for Indian smartphone consumers, achieving a Clean Sweep in the 2025 market. According to the latest…
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Gurugram/Srinagar, Dec 23: A new proprietary analysis by Techarc reveals that Apple has achieved a rare and remarkable feat: its entire 2025 iPhone lineup has landed squarely within…
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Gurugram/Srinagar, Dec 22: A proprietary analysis using the Techarc RaRe Quadrant Analysis Report reveals that the 2025 Vivo smartphone lineup is meticulously engineered to eliminate user friction and…
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Gurugram / Srinagar: A new proprietary analysis (RaRe Quadrant Analysis Report) by Techarc regarding Samsung’s 2025 smartphone lineup in India highlights a distinct polarisation in consumer sentiment. The…
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MediaTek Dimensity 9400 emerges as the flagship all-rounder processor, as RaRe Quadrant analysis – Leads the flagship chipsets with an NPS of 92 Gurgaon/Srinagar, Dec 16: In the…
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Techarc’s InsightsPro analysis examines 39426 positive 4–5-star smartphone ratings across major eCommerce platforms, segmented into five price bands. These reviews sit alongside an earlier InsightsPro study on negative…
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The smartphone industry continues to be dynamic in many ways, including constantly improving customer centricity and elevating customer delight through premium and rich experiences. While there is a…
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Between 2025-2030, the consumer tech industry to focus on making AI as a multi-device primary interface and enable an intelligent ecosystem redefining the human-gadget interactions. Gurugram / Srinagar…
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Gurugram / Srinagar – Techarc today announced its report ‘AI Smartphones – The evolving interface between humans and smartphones’. The report traces the fast catching up trend of…
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As the smartwatch market becomes increasingly saturated, consumers are aggressively seeking premium features at accessible price points. The CMF Watch 3 Pro by Nothing enters this highly competitive…
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The Vivo X300 FE, priced from ₹79,999, marks a significant departure from traditional industry strategies regarding sub-flagship devices. Traditionally, these editions served as entry-level bridges to premium segments, often sacrificing core hardware for…
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The OnePlus Nord Buds 4 Pro represents a calculated move by OnePlus to bridge the gap between entry-level audio and the flagship-lite experience. By focusing on incremental but high-impact hardware…
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The Noise Master Buds 2 represent a pivotal moment for Noise, signalling its transition from a volume-driven wearable brand to a serious contender in the premium audio space. By leveraging a strategic partnership with Bose, Noise…
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As summer heatwaves intensify across India, finding a reliable and cost-effective cooling solution becomes a top priority. The Kenstar Arc 3D 50L positions itself as a strong contender in the budget-friendly…
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The iPhone 17e represents a fundamental shift in Apple’s hardware strategy. Moving away from the budget-compromise model of previous years, the 17e reframes the entry-level value proposition by integrating flagship-grade…
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The Samsung Galaxy S26 Ultra is no longer chasing specs; it’s chasing experiences. In 2026, we are seeing a clear transition from hardware-first engineering to experience-led AI integration.…
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The OPPO Reno15 Pro 5G arrives as a bold statement in a market lead by oversized Ultra handsets. Positioned around 65K, it targets the professional creators who demand flagship-grade optics and longevity without the…
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The Nothing Phone 4a Pro marks a decisive shift for the brand, moving from experimental transparency to a refined, Pro tier of industrial design. After extensive real-world stress testing, including…
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The Nothing Phone (4a) represents a critical inflection point for the brand, signalling a strategic shift from niche, aesthetic-driven hardware to a mature, highly competitive offering. Positioned in the crucial ₹30,000–₹35,000 price segment, the device…
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The Motorola Edge 70 Fusion is a masterclass in mid-range engineering for 2026. It manages to solve the age-old battery vs. bulk dilemma, packing a massive power cell into a…
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The Infinix Note Edge 5G represents a strategic shift in the sub-₹25,000 segment, challenging the industry assumption that high-capacity batteries necessitate a bulky form factor. By leveraging high-density Silicon-Carbon battery technology, Infinix has integrated a massive 6,500mAh cell into a chassis…
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India experiences significant road fatalities, particularly within the mass-market passenger vehicle segment. While luxury models offer advanced active safety features, mid-range cars often lack technology that prevents accidents.…
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Artificial Intelligence and time are deeply intertwined concepts that shape how we perceive the present and imagine the future. Artificial Intelligence (AI) operates at a speed far beyond…
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The power of this sentence lies in its paradoxical structure. We cannot foresee meaning in advance, yet we crave certainty about the future. Jobs acknowledges this impossibility with…
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Fashion Image Gallery: Trending 2025 Step into the world of 2025 fashion, where bold creativity meets timeless elegance. Our gallery brings together the most trending looks of the…
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The short film titled “11:58”, created by digital artist Stefan Mayr, is a lovingly crafted reinterpretation of a beloved, classical character. Published approximately 11 months ago on Vimeo,…
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This is the Audio post format. You can easily add audio links from online audio services such as soundcloud.com. YoungBoy Never Broke Again, widely known as NBA YoungBoy,…
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Techarc has benchmarked the Prowatch X smartwatch to evaluate the accuracy of key vital parameters that are crucial for consumers looking to purchase a smartwatch in 2025 and…
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Users evaluating AI features based on relevancy and usability. However, it still does not feature in top reasons triggering an upgrade. Gurugram / Srinagar – As per the…
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AI, CMF (Colour-Material-Finish) to be the key drivers of differentiation, 5G in the lower tier segments. No big shift expected in market leadership positions; however, challenger brands to…
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Other than low operational cost, the high load of technology seen as a key motivation to buy EVs. 68% of the survey respondents consider this as their 2nd…
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Apple iPhone (number series) and OnePlus (number series) respectively lead in segments by OS, which is iOS and Android respectively. Gurugram – In a user insights study announced…
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The panel will consist of leading technology business leaders and professionals. Srinagar – CII J&K Council plans to collaborate with Techarc, as knowledge partner in setting up first…
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Flipkart and Amazon emerge as leading platforms, Club Factory is growing fast as an alternative among Challengers. Gurugram: Techarc today released 1st Edition of India m-Commerce Insights report…
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The two major brands in the Smartphone industry are focusing on users who are looking for smartphones within respective brands. Gurugram – Monday July 8, 2019: techarc along…
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techARC, a technology start-up analytics, research and consulting services firm, has announced the launch of an exclusive mega digital programme ‘10 years of Smartphone for all’, a series…
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Smartphone brands to collectively spend Rs. 330 crores on digital marketing in 2019, up by 20% compared over previous year. Gurugram – April 2, 2019: techARC today announced…
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The ad-fraud size is expected to grow at 23% in 2019 owing to the sophisticated techniques being employed by fraudsters attracting higher payouts. Gurugram – March 12, 2019:…
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Mediatek led maximum Smartphone models launched (42.2%), followed by Qualcomm with 38.6% of the Smartphone models launched in 2018 using its chipset solutions. However, the market leaders with higher sales volumes launched their Smartphones on Snapdragon by Qualcomm, making it the most sold chipset in India. Gurugram – Tuesday February 19, 2019: techARC today released its report on India Android Smartphone Chipsets for 2019. As per the report, Qualcomm is poised to further…
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Estimated 149 million Smartphones to be sold in 2019 in India. Gurugram – Tuesday, February 5, 2019: Smartphones will witness 13% growth in sales in 2019, thanks to…
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