All Techarc analysis on Xiaomi: dashboards, reports, InsightsPro, impressions and viewpoints.
In many of my earlier notes and media interactions, I have explained how the several shifts and transformations within Xiaomi are resulting in it…
Camera remains important in terms of creating content, be it photography or videography. The social media revolution and the resultant content creation has again…
OPPO has been a pioneer smartphone brand in many ways. Unfortunately, its wavery strategy in India did not let it capitalise its strengths effectively. …
The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…
Customer is the king, is an old saying for marketing world. Samsung is taking a little longer to accept this reality. Well against all…
The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in…
Segmentation based selling worked for one of the longest periods (1920-1980) as per business historian Richard Tedlow. Since 1980 it’s been hyper-segmentation, which essentially…
Many leading technology brands including Apple, Samsung, Microsoft and Google have found it difficult to successfully establish in various product categories that they entered…
The camera samples of Xiaomi 14 series, especially Xiaomi 14 Ultra, shared by the Xiaomi team over social channels are simply stunning. They ought…
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