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Viewpoints

Analyst viewpoints on the moves shaping technology.

Viewpoint

Why 1 in 6 Smart TV Buyers in India Regret Their Purchase: Techarc InfiSights 

India’s Smart TV market is driven by high-speed broadband penetration and a shift toward OTT-first consumption, buyers are moving away from entry-level screens and…

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Making Smart TV friendly for senior citizens can push 2nd Smart TV sales in homes

A large number of households in India, even in metro cities use a linear TV connected with a cable STB or a DTH connection.…

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It’s time to give audio its due for the mesmerising experiences we are looking for

A lot of smart gadgets – smartphones, smart TVs, tablets, laptops, TWS earbuds, etc., have transformed the way we consume content.  These gadgets have…

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Sony Challenges OnePlus and Xiaomi with its aggressively priced Bravia X70L 4K Smart TVs; Check Price And Specs

Sony India has unveiled two new 4K Smart TVs that run on the Google TV operating system. The new 4K Ultra HD LED TVs…

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Xiaomi TV Stick 4K Brings PatchWall UI To Non-Xiaomi TVs; Features And Performance Overview

The Indian smart TV market has expanded dramatically in recent years. It was worth USD 9.88 billion in 2022, and it is expected to…

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Viewpoint

Changing consumer behaviour to impact online shopping in India

The digital big-bang after covid-19 pandemic is settling down resulting in a new behaviour in online buying that needs to be factored for profitably…

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After Internet, Immersive experience is all that matters for Smart TVs

Connecting to Internet is fundamental to making a TV smart. However, that only brings in power of several applications, hence content to the screens…

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