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Viewpoints

Analyst viewpoints on the moves shaping technology.

Apple WWDC 2026 Techarc
Viewpoint

Decoding WWDC 2026: Apple’s AI Evolution and Ecosystem Overhaul

Reviewing the latest developments from WWDC 2026, the strategic shift centers on pervasive, on-device intelligence and key infrastructural upgrades. Apple is leveraging strategic backend partnerships while…

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For OnePlus, Nord is nothing but a distraction

Nord series was one of the not so good decisions of OnePlus strategically.  I have opposed it then and still feel that OnePlus should…

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Apple is no longer just a craze but a loved brand in India

There is a lot to learn from Apple.  For me the biggest takeaway after visiting a couple of partner stores in Gurugram including Apple…

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How Apple makes its proposition unique in the premium segment?

The android smartphone brands which are attempting to have a pie from the premium smartphone users overemphasise on a few features that does not…

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Apple – The Swiss Bank of data

There are several reasons why anyone buys Apple products, especially iPhones.  These range from purely emotional/social reasons like wanting to own the most luxurious…

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Apple’s 2021 launch is inline with the smart devices industry trend

The smartphone contribution for OEMs is on a decline with reducing growth opportunities and they are hedging it with the growth in other segments…

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Smartphone brands need to relook their offline strategy

Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of…

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