vivo, the innovative smartphone brand, today announced the expansion of its X300 FE (Fashion Edition) line-up in India with the introduction of a new 8GB + 256GB8 storage variant. The new variant makes the flagship X Series experience accessible to more consumers, while retaining the powerful imaging, performance and compact design that define the vivo X300 FE. […]

vivo, the innovative smartphone brand, today announced the expansion of its X300 FE (Fashion Edition) line-up in India with the introduction of a new 8GB + 256GB8 storage variant. The new variant makes the flagship X Series experience accessible to more consumers, while retaining the powerful imaging, performance and compact design that define the vivo X300 FE.
The vivo X300 FE brings together flagship performance and professional-grade imaging in a sleek, one-hand-friendly form factor. It features a 50MP ZEISS Telephoto Camera, alongside a 50MP ZEISS Main Camera and a 50MP ZEISS Wide-Angle Front Camera, enabling users to capture everything from everyday moments to distant subjects with remarkable clarity.
The smartphone features a 16.04 cm (6.31”) Compact Screen3 with 5000 nits of brightness4, complemented with ZEISS Master Color Display delivering vivid, true-to-life visuals. Powered by the Snapdragon® 8 Gen 5 Chipset, the X300 FE delivers smooth and responsive performance across everyday use, gaming, and content creation. It also houses a 6500 mAh Large Battery9 with 90W FlashCharge2 and 40W Wireless FlashCharge2, offering dependable all-day performance in a compact form factor. The smartphone further features IP68 and IP691 dust and water resistance for added durability.
Running on OriginOS 6, the vivo X300 FE delivers a smarter, more personalized experience with features such as Origin Island, Text Vibe, One-Tap Transfer, and Shake & Share for intuitive interactions and seamless cross-device sharing. The vivo Office Kit6 further enhances productivity through phone mirroring, file transfer, task handoff, and remote PC control. A suite of intelligent AI features, including AI Search7, AI Creation7, and AI Captions7, simplifies everyday tasks, while Private Space, along with 5 years of OS upgrades and 7 years of Security Updates5, ensures enhanced privacy and long-term reliability.
Pricing, Availability and Offers
The new 8GB + 256GB variant8 of the vivo X300 FE is priced at INR 84,999 (inclusive of taxes) and will be available starting 12th August 2026 across Flipkart, Amazon, vivo India e-store and all leading retail partner outlets across India10.
Consumers purchasing the new variant can avail the following offers:
Online Offers*:
Mainline Offers*:
*Terms & Conditions Apply. Please refer to the respective platform for details.
The new 8GB + 256GB8 variant joins the existing 12GB + 256GB8 and 12GB + 512GB8 variants of the vivo X300 FE, priced at INR 89,999 and INR 99,999, respectively.
Made in India, Made for India
Like all vivo devices, vivo X300 FE follows vivo’s commitment to ‘Make in India’ and is manufactured at vivo India’s Greater Noida facility that employs around 8,000 men and women, ensuring all vivo devices sold in India are made by fellow Indians.
About vivo
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life. Following the company’s core values, which include Benfen**, design-driven value, user orientation, continuous learning, and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging system and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions and is loved by more than 400 million users worldwide.
**“Benfen” is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo’s mission to create value for society.
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