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In 5 years 4G has become mainstream across India indicating the digital appetite of the nation.

The recently announced Nokia MBiT 2022 report exhibits several insights showcasing how the appetite for BWA (mobile broadband) services is growing evenly across India.…

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Sheatwork and Techarc unveil report on State of Women Tech Entrepreneurship in India

New Delhi: Sheatwork, a one-stop knowledge hub for women entrepreneurs, today unveiled a report on ‘State of Women Tech Entrepreneurship in India’ in partnership…

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Negative Sentiment around Ratings and Reviews result in highest drop rate of potential online smartphone buyers

Among the top 5 milestones that a potential buyer checks through, 34% abort their smartphone buying if the ratings and reviews do not instill…

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Diversifying the chipset shortage risks, Smartphone OEMs preferred multiple chipset portfolio in 2021.

MediaTek led with 81 smartphone models launched on their chipset against Qualcomm which saw 51 launches in India.  Realme, Samsung and Motorola had three…

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Smart TV Buyer FAQs

Gurugram – After Smartphones and Laptops, Smart TV is the 3rd most sold smart device in India. At the same time the opportunity for this device…

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Foldable Smartphones to witness 638% jump in sales in CY 2021, expected to touch 300,000 units sales in 2022.

Foldable smartphones to contribute over 6% of Luxe category sales contribution in 2022 by volumes.  The form factor has the potential to improve profitability…

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Not just smartphones, users expect 5G to bring a difference to smart devices experience and usage as well.

With rapidly changing lifestyle powered by technology, smart devices becoming the preference of users across socio-economic demographics in India. Gurugram – In its latest…

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Brands having strong consumer pull prone to higher Brand Reputation risk in digital arena

Apple reports maximum brand reputation issues while OPPO tops the Brand Reputation Index among key smartphone OEMs in India. Gurugram – In its first…

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Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of…

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