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Viewpoints

Analyst viewpoints on the moves shaping technology.

Viewpoint

eCommerce For The New Digital Natives of India

Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits,…

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The Xiaomi Next 2022 launches have changed my perception about the brand

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of…

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Stolen Customer Data: Disastrous Epilogue Of A Brand’s Reputation

Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data…

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Without a safe brand you can’t D2C

n D2C the first thing that establishes trust between a buyer and the seller is the brand. In our daily lives, if we see…

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The ABCD of smartphones!

OEMs need to now focus on audio in addition to Camera, Battery and Display as consumer conversations are increasing in that direction.  A recent…

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Tata Neu – There’s hardly anything super about the super app.

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu…

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The Booming D2C Economy: Survival of the Fittest

Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy one get one free…

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With OnePlus a smartphone user can stay easily for a decade.

The Nord series has emerged as a successful stepping stone for the smartphone users to enter into the OnePlus family and stay with the…

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The Digital Republic!

If the decade of 90s is known as the LPG decade, 2010 onwards it has been the decade of digital which is making the…

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