Covid19 has proven to be a blessing in disguise for the eCommerce industry across the globe. From change in consumption patterns to lifestyle habits, accelerated use of the…
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Consumers and brands share a reciprocal relationship where the former shares personal information with the brand and the latter attempts to utilize that data to deliver a personalized…
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Can Marketplaces Compete against D2C Brands by offering Competitive Pricing? ‘Up to 50% off on your favorite beauty products, ‘Buy one get one free on every purchase’, read…
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Need for an omnichannel presence to grab your lions worth share The cascading effect of the Covid-19 crisis continues to resonate across industries, even after a year the…
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Lessons from C-suite leaders The growing popularity of e-commerce has changed the rules through which buyers and sellers interact. Lowering barriers to enter marketplaces has radically changed the…
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