Amid rising online channel shares for smartphones, the offline trade channel needs to renovate to stay afloat.

For the festive quarter of Oct-Dec, 58% of the smartphones expected to be sold over online channels by volume, contributing more than 52% of the total value sales. Techarc recently launched Smart Seller Initiative, which is an exclusive information and insights programme for the trade channels to bridge the information deficiency gap in among retailers and other trade partners of the brands.  In a dipstick survey done by Techarc in 2019, within NCR, it was found that 7 out of 10 retailers in the offline do not see brands educating…