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AIMRA-Techarc Retailer Pulse – August 2026

AIMRA · Monthly Retailer Pulse Survey · Wave 2

2nd-Hand Smartphone Market — Retailer Snapshot

India · August 2026

Mainline / Offline Retailers Only
~4 Minutes · Fully Anonymous
Purpose: A short pulse check on how memory-driven new-phone price hikes are reshaping the 2nd-hand smartphone market at mainline retail — the exchange business today, retailer interest in adding refurbished, young-buyer behaviour, which brands are gaining, and whether retailers are equipped to serve this demand.
Anonymous survey. We do not collect your name, shop name, phone number, email, or any other information that could identify you or your business. Responses are used only in aggregate for market analysis.
12 questions

Screener

Q1 Which best describes your store?
Q2 Do you currently deal in 2nd-hand (exchange) smartphones?
Q3 State / UT (for regional analysis only)

1 · Price-Rise Impact & Sales Trend

New-phone prices have been climbing almost monthly on the back of rising memory/component costs.
Q4 Since this price rise started, has 2nd-hand smartphones’ contribution to your total smartphone business (volume or revenue) increased?
If increased
By roughly how many percentage points has 2nd-hand’s share of your total business grown?
Q5 Overall unit sales of 2nd-hand phones at your store over the last 6 months:

2 · Exchange Devices & Interest in Refurbished

Most mainline retailers currently deal only in exchange (customer-traded) devices, not certified refurbished units.
Q6 Are younger customers (roughly under 30) becoming a bigger share of your exchange-device buyers?
Q7 Would you be interested in selling certified refurbished smartphones (with warranty) alongside exchange devices?
If interested
Why would you like to sell refurbished smartphones? (Select top 2)

3 · Brands Gaining in 2nd-Hand Sales

Q8 Which brands are gaining the most in your 2nd-hand sales right now? (Select up to 3)
Q9 What’s the main reason customers prefer these brands 2nd-hand? (Select top 2)

4 · Retailer Readiness & Gaps

Q10 Do you feel fully equipped to expand into refurbished smartphone sales (testing, grading, data-wipe, warranty support)?
If partially / not equipped
What are the biggest gaps? (Select top 2)
In your own words — what specific support or resources would help you become fully equipped for refurbished sales?
AIMRA Monthly Retailer Pulse Survey — Wave 2 · 2nd-Hand Smartphones · Mainline Retail Only · Anonymous · August 2026
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