In a large-format retail landscape where monitors are an afterthought and IT product display remains underdeveloped, BenQ’s experiential store at Lamington Road marks an industry first a standalone, category-exclusive space that lets consumers see, compare and evaluate purpose-built monitors the way the product demands. National—June 17: BenQ, the world’s leading monitor brand, today opened India’s first […]
In a large-format retail landscape where monitors are an afterthought and IT product display remains underdeveloped, BenQ’s experiential store at Lamington Road marks an industry first a standalone, category-exclusive space that lets consumers see, compare and evaluate purpose-built monitors the way the product demands.
National—June 17: BenQ, the world’s leading monitor brand, today opened India’s first exclusive monitor brand store at Lamington Road, Mumbai – in partnership with Nexus Infosys. The company segments its entire portfolio by user type rather than specifications and sells through more than 5,000 retail points across India, making it the dominant force in the country’s monitor market. The new Lamington Road store showcases 8 purpose-built monitor categories, all under one roof, in a format that has never existed before in Indian retail for this category.
The store arrives at a moment when the gap in India’s large-format retail (LFR) is particularly stark. The dominant electronics chains have built their floor space around televisions – monitors, if present at all, are allocated a shelf or two at best, with most of the range invisible to the shopper. This is not a display problem alone. It reflects a structural reality – organised IT retail in India has never developed the kind of depth that the category requires. Every large electronics chain has dozens of TV models across every size and price point but the monitor aisle, by contrast, offers a handful of units, rarely representing more than a fraction of what brands actually make. For a high-consideration category where panel technology, colour accuracy and ergonomic design vary significantly across use cases, this absence of a dedicated experiential environment has long been a barrier to informed purchase decisions.
BenQ has felt this gap acutely and is now moving to close it directly. Rather than wait for the LFR format to evolve, the company is establishing its own branded experiential infrastructure, beginning with this Lamington Road store and with an intent to expand the model to other markets. The Lamington Road location is deliberate: it is where India’s IT-literate enthusiast community already congregates, making it the most relevant first address for a store built around product understanding rather than impulse purchase. BenQ is the only mainstream monitor brand globally that segments its portfolio not by screen size or refresh rate but by the type of user – designers, content creators, esports athletes, gamers, programmers, Mac users and home-office professionals. Each category is purpose-built with distinct panel technologies, colour profiles, aspect ratios and software features, making hands-on evaluation essential before purchase. The store puts all of that under one roof, giving the category the space and seriousness it has long been denied.
“India’s organised retail has never given the monitor category the space or the seriousness it deserves. In a typical large-format electronics store, IT products occupy a fraction of the floor, and within that, monitors are often reduced to two or three units on a shelf. That is simply not enough for a consumer to understand why a colour-accurate design monitor is different from a gaming panel, or why a programmer needs a 3:2 display. The category demands demonstration, and demonstration demands dedicated space,” said Rajeev Singh, Managing Director, BenQ India and South Asia. “We sell through thousands of retailers, but the live demonstration experience has always been missing. This store is our answer – and we believe it is also an industry first for the monitor category in India. By opening at Lamington Road, we are bringing the full BenQ range directly to the enthusiasts, professionals and gamers who need to see, touch and compare before they invest.”
Eight categories, purpose-built for every user
The store showcases BenQ’s full monitor portfolio across eight purpose-built categories, each engineered for a distinct user segment:
The Lamington Road store reflects BenQ’s broader commitment to expanding its experiential retail footprint in India. As monitors have evolved from commodity screens into personal entertainment and productivity devices the need for dedicated retail environments has become pressing. BenQ’s user-based segmentation, with monitors tuned differently for each segment, demands a space where these differences can be seen and felt, not just read about on a specifications sheet.
About the BenQ Group
The BenQ Group is a global $25+ billion enterprise comprising nearly 20 independent companies across 30+ countries. With a combined workforce of over 100,000, the Group leverages its vertical specializations and cross-industry strengths to lead in areas such as display technology, green energy, IC design, precision components, and system integration. Unified by a shared vision of Bringing Enjoyment ‘N’ Quality to Life, the Group is committed to innovation, efficiency, and sustainable growth. Key companies include BenQ Corporation, AU Optronics, Qisda, Darfon Electronics, and BenQ Medical Technology, among others.
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