InsightsPro · Premium

From Discounting to Surging: How India’s Smartphone Pricing Flipped Between 2025 and 2026

Wednesday, 10 Jun 2026

India’s smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to a trough of 94.9 in September before recovering to exactly 100 by December, leaving the average phone essentially flat (-0.1%) for the year. Then, from January 2026, prices broke sharply upward. […]

From Discounting to Surging Smartphone Prices in India Techarc
India's smartphone market split into two distinct pricing eras within eighteen months. Through calendar 2025, prices went nowhere; the Techarc price index fell to a trough of 94.9 in September before recovering to exactly 100 by December, leaving the average phone essentially flat (-0.1%) for the year. Then, from January 2026, prices broke sharply upward. In the first five months of 2026 alone, the average launched-in-2025 model rose +7.9%, with the index climbing from 100 to 108.2 by May. The driver is a memory-cost shock passing through to retail. Its…

₹150 — unlock the full analysis

Read the complete InsightsPro with one purchase, or get every InsightsPro, dashboard and report with Client Pro.

Buy this InsightsPro Explore Client Pro
On our channels

Connect with Techarc

Get Techarc Updates

The weekly read on where technology is heading — 75,000+ subscribers across the industry.

Talk to us

Questions about our reports, dashboards, InsightsPro or a custom engagement? Send a note and the team will get back to you.

Please don't use this form for job applications. Internship and job openings are announced on Techarc's social channels when available.