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2026 laptop launches will be driven by specific use cases rather than a generic multipurpose orientation 

Thursday, 12 Feb 2026

Laptops have lacked the element of personalisation, though being an extension of personal computing devices or PCs.  The reason to this has been that the volume of sales is still enterprise led where the emphasis has been more on utility than anything. For the consumer side, the approach of OEMs has been offering general purpose computing […]

Laptops have lacked the element of personalisation, though being an extension of personal computing devices or PCs.  The reason to this has been that the volume of sales is still enterprise led where the emphasis has been more on utility than anything. For the consumer side, the approach of OEMs has been offering general purpose computing devices without any endeavours to personalise them.  In 2026, we anticipate this to change with OEMs fundamentally focusing on delivering personalised experiences through orchestration of meaningful improvements in areas like design, portability as well as…

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