Are brands able to make a premium out of slim smartphones?

From Innovation to Novelty Smartphones have over these past 2 decades absorbed so much in them that its challenging for the ecosystem to innovate beyond a point.  No doubt it will continue to be the preferred medium of serving consumers the latest in tech, be it 5G as a cellular technology or AI as the interface layer.  Bringing a fundamental innovation in smartphones is increasingly becoming challenging which throws another big challenge of keeping consumers excited about every new launch. The expectations from smartphones have been set as such over…