India brands yet to catch up with global counterparts across product categories.  Analysis of customer ratings for Jan-Jun 2024 indicates global brands enjoying an edge over Indian counterparts.

The 1H (Jan-Jun 2024) ratings analysis of more than 150 brands selling various smart devices shows global brands are leading across product categories in average consumer rating for the period comparing their Indian counterparts. Gurugram - As ‘Make in India’ initiative continues to attract all major global brands across various product categories and successfully establish their manufacturing not only for India but for global markets, the Indian counterparts are still not able to match their quality and experience.  This can be concluded by the analysis of average ratings of the…