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Youth acceptability of Lava and OnePlus to further increase their market shares in 2024 and beyond.  Youth are expected to contribute 44% of the total smartphone sales in 2024

Friday, 24 Nov 2023

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%).  Barring Samsung and Vivo other brands expected to lose at least 1% of market share. Gurugram – The youth preferences are changing with regards to smartphone brand preferences in India.  This […]

OnePlus likely to gain 6% market share, followed by Lava (4%) and Apple (3%).  The top likely losers are Redmi (-4%) and Realme (-3%).  Barring Samsung and Vivo other brands expected to lose at least 1% of market share. Gurugram - The youth preferences are changing with regards to smartphone brand preferences in India.  This is going to have an impact of present market shares with brands like Lava and OnePlus benefiting the most.  Other two brands Samsung and Vivo are expected to gain equally. Youth (up to 25 years…

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