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The inevitable ‘i-threat’ for Vivo, OPPO, Xiaomi among other android brands wanting a pie of the premium smartphone buyers

Friday, 28 Jul 2023

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able to create a strong presence in the target segment. The other android based smartphone brands still have iPhone threat hovering over them with Apple expected to register 10 times growth in […]

Samsung has quarantined its premium market space through S series and now the Z foldable smartphones in this segment.  OnePlus has also been able to create a strong presence in the target segment. The other android based smartphone brands still have iPhone threat hovering over them with Apple expected to register 10 times growth in sales in a decade by 2024. In recent years the premium and ultra-premium [which we define as Luxe segment (>₹50,000) at Techarc] has got as exciting as it could be.  A decade ago, there was…

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