Origin of smartphone brand no longer matters to consumers

Consumers make their decision to buy smartphones and other smart devices basis brand, quality, trustworthiness, value, and price that these devices and their brands have to offer to them. The smartphone industry in India has over 15 years history.  Out of these, the last 10 years have been exciting as we saw a new breed of brands in the market that changed the entire dynamics. The journey of the Indian smartphone industry can be traced spanning over 4 distinct periods or eras.  The 1st generation was dominated by the incumbents…