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Viewpoints

Analyst viewpoints on the moves shaping technology.

Viewpoint

As consumers if you are bored with R brands, there are other equally compelling options to choose from emerging brands

The festive sales period of online marketplaces – Amazon and Flipkart – offers a lot of good options to consider and at the same…

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Samsung’s Monstrous attack on sub 20,000 5G opportunity to pinch the R brands further

Samsung while continuing to mark its strong presence in the ultra-premium or luxe segment of Android smartphones through S and Z series and emerging…

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The Mi9 years – Xiaomi’s 9 years in India

No one can take away the credit from Xiaomi through its Redmi smartphones that really propelled growth of smartphone base in India.  Before Xiaomi’s…

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10 smartphone brands that matter in 2023

Before 2022, the market was looking very skewed where over 75% of the market share was held by a few brands and it was…

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Noteworthy 8 years in India – Redmi Note Series

The midrange series from Redmi, Note series not only did prove a blockbuster series for Xiaomi, but also enabled access to rich features and…

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The Xiaomi Next 2022 launches have changed my perception about the brand

As an industry analyst, though I would acknowledge the achievements of Xiaomi as a brand backed by data and the insights churned out of…

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Tata Neu – There’s hardly anything super about the super app.

The vision about a super app needs to be driven more by convenience than mere convergence of applications and services. After experiencing Tata Neu…

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Smartphone brands need to relook their offline strategy

Smartphone Brands Need To Relook Their Offline Strategy The traditional thinking of ‘Metro first’ needs to be rekindled with changing market dynamics. UTs of…

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