Analysis Period
Jan 2025 β May 2026 Β· launch-to-latest
Price Segment (Techarc)
1
Overall Industry Price Analysis
How smartphone pricing is shifting across the market Β· all KPIs respect the segment filter above
Price Index & Month-on-Month
Index (100 = launch price) as bars Β· MoM % change as line
Outcome Mix
Models by price-change category
Cumulative Change by Segment
Avg % change, launch β May 2026
Avg Month-on-Month by Segment
Average monthly price step per tier
Brands β Biggest Price Increases vs Declines
Average cumulative change Β· top movers each way
β² Increasing price most
Models β Top Movers
Largest cumulative price change in each direction
Segment Γ Brand β Pricing Strategy Matrix
Avg cumulative % change per brand within each segment Β· green = raising, blue = cutting. Reveals how each brand prices differently across tiers.
Raising price
Roughly flat
Cutting price
Blank = brand has no model in that segment
2
Brand-Level Analysis
Select a brand β every KPI and chart below updates to that brand
Brand
Segment
Brand Price Index & MoM
Index (bars) vs industry (dashed) Β· brand MoM (line)
Segment Footprint
Where this brand plays
Brand Models
Cumulative change, avg MoM and segment for every model Β· click a column to sort
3
Model-Level Analysis
Pick any model (brand + model) to see its full price journey
Model
Price Journey
Actual retail price each month (βΉ)
Month-on-Month Change
% step each month